Silent Parties and Branded Events
Silent Disco is on the forefront of Experiential Marketing
American author and entrepreneur Keith Ferrazzi wrote in 2009 that Information Age was transitioning into what he termed the Relationship Age, "in which emotion, empathy, and cooperation are critical success traits"
He also went on to say that "technology and human interaction are intersecting and trust, conversation, and collaboration are top of mind and top of agenda”.
Silent Disco is doing exactly what Keith is talking about here - and this interactive tech is being used more than ever as a marketing “platform” that can implement key marketing strategies & create the brand experience.
The reason we founded Silent Disco Vibe is because the face of the event industry is changing due to the ever-growing digitalization of our world. We realized there was a HUGE gap between they way people are intaking content & the way that we as event organizers (and marketers) are delivering this content.
That’s when we started providing wireless headphone rentals for events. Our 3-channel headphones gives guests the power to choose what they listen to, & their headphones change colors depending on what they decide. The possibilities here are absolutely endless for brands wanting to go above and beyond, and gives savvy event marketers an upper hand.
Tech and Interactive Event Marketing:
We know all that the public spends a majority of it’s time making “digital interactions” using social media & other platforms.
These digital interactions mean that everybody has the best content at their fingertips & are in control of what they watch, listen to, engage with. The only way to break through the noise is to provide something truly impactful to customers.
Interactive events and Silent Disco generates new leads & clients - by creating an “out-of-this-world” experience to lure in new customers, or by maximizing engagement & positive impact with an event targeted to an existing customer-base.
Although the music industry cares most about selling tickets, brands and large companies have very different reasons for using Silent Disco. Let’s look at some recent stats.
Facts:
• Silent Disco falls under the wearable devices category, and in certain scenarios pushes into the augmented reality spectrum which are the two biggest trends in event marketing.
• 35% of event planners mentioned that wearable devices are the biggest trend in maximizing the event experience. (Bizzabo, 2016)
• An overwhelming majority of event marketers (86%) believe that technology can have a major positive impact on the success of their events. (Bizzabo, 2017)
•84% event organizers said that audience engagement solutions is the biggest trend in maximizing the event experience.
• The majority (80%) of marketers believe live events are critical to their company’s success. (Bizzabo, 2017)
• 70% of users become regular customers after an experiential marketing event. (EventTrack, 2016)
• Seventy-two percent of (72%) consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted. (EventTrack)
So what’s the conclusion?
A brand cannot be successful without constantly innovating real-life experiences. Conversions and customer testimonials agree further. Hosting events funnels directly into sales, at an astounding 70% for experiential marketing. It’s obvious that if you’re not using experiential marketing for your brand, you’re missing out.
Silent Disco Vibe is a platform. We have the tools and creative vision to help you develop something extraordinary for your brand.
Social Media, Content Curation, and Viral Marketing.
The Event Marketing Industry is closely related to social media, and thrives off of the mass sharing and reposting of content. The second most popular type of content today is social media posts, at 73%, and just under half of consumers (49%) create video with their mobile devices while at branded events. While there is a range of opinion on the best ways to encourage consumers to capture and share content at events, half of brands say exclusive experiences are most effective, followed by photo walls and giveaways.
By having the most exclusive and cutting-edge content at your events, your audience is very likely to share it. Targeted hashtags & strong brand identity paired with increased content shares help your event go viral by reaching an increased multiple of the participants.
Don’t just build it, document it. A majority of brands actually have a strong focus on viral marketing, and we understand the importance of documenting the movement. For this very reason, we are ready to listen to and work with your media teams on seeing a branded concept from start to finish. We even have a media team of our own that specializes in low-light.
At Silent Disco Vibe, our specialty is creative event production from all angles. That's why we are partnering with brands all over the county. Whether the primary goal is ticket sales, customer satisfaction, lead generation, brand awareness, community, or a viral marketing campaign, our partners choose us for our resources and creative edge. and as Keith Ferrazi says, "technology and human interaction are intersecting and trust, conversation, and collaboration are top of mind and top of agenda”. Let's live a colorful life, together.
Resources:
http://blog.pop2life.com/blog/18-experiential-marketing-stats-for-2018
Bizzabo 2018 Marketing Statistics. https://blog.bizzabo.com/event-marketing-statistics
EventTrack 2016 EXPERIENTIAL MARKETING CONTENT REPORT | EXECUTIVE SUMMARY